MAKERS TV Ep 16: BRAND vs BRANDING for your small business
In this episode of #MakersTV I talk about the difference between your business as a brand, and your visual branding identity – which people often get mixed up. Since the first episode, I have been talking about the core strengths of your brand (Your Product,...
Why your brand should be your priority over social media
We all know every business needs to be active on social media to succeed, right? I think it’s a safe bet to say you probably spend a fair chunk of your time trying to increase your brand engagement on Facebook and Instagram, trying to come up with the perfect...
The essential elements that make a good logo
Too often I see hustling mamas launch their new businesses with not enough thought given to their branding, specifically their logo, arguably the most used visual element of their brand. So many great businesses are starting out their biz adventure with sub-par...
Why you need to put effort into the packaging of your products
In many of the online business groups I frequent, I see lots of debates about whether or not it’s important to put effort into the packaging of your products when posting to customers. Some say that they spend oodles of time wrapping their products, tying with string...
Why having a strong visual brand is important and how a style guide can help you
Before you even think about your logo, business card, your website or any other visual elements for your business, you really need to ensure you have clarity around what your overall brand is, what you want it to represent and the messaging you want to be...