How to create a mood board in InDesign

A mood board is a composition of images, colours and type that forms a theme, style or mood for your project. They’re really useful in determining the direction of your visual branding, and often form the basis of a more formal style guide down the track....
VIDEO – How to create your own blog post graphics in Photoshop

VIDEO – How to create your own blog post graphics in Photoshop

If you need some pointers on how to create simple graphics in Photoshop with text laid over images for your blog post titles, this video will help! I show you how to open a new document suitable for the web, embed an image background, create and style text to ensure...
Design tips for your business email signature

Design tips for your business email signature

Why do you need an email signature? These days, in the times of algorithms across social media, page rankings in Google and exorbitant print-ad costs (along with declining print readership and no “click through rate”), email, for the time being, remains one of the...

Free tools to edit images and create graphics for your business

I think by now most people know about Photoshop and Illustrator, and many small business owners know how great they are for editing photos, adding watermarks, creating graphics and designing quote images for sales, promotions and social media sharing to boost your...
The essential elements that make a good logo

The essential elements that make a good logo

Too often I see hustling mamas launch their new businesses with not enough thought given to their branding, specifically their logo, arguably the most used visual element of their brand. So many great businesses are starting out their biz adventure with sub-par...

How to create interactive workbooks using InDesign

If you’re looking to increase your mailing list signups, having an interactive PDF download as an incentive is a great way to encourage more people to sign up. A printable PDF is fine, but often people will download it, forget to print it out and never look at it...