How to create interactive workbooks using InDesign

If you’re looking to increase your mailing list signups, having an interactive PDF download as an incentive is a great way to encourage more people to sign up. A printable PDF is fine, but often people will download it, forget to print it out and never look at it...

New stock photos added to the free resources library

This week I’ve added 11 new photos (from our trip to Hawaii in 2016) to the free resources library in the “stock photos” section, that you can use for quote backgrounds, in your blog posts, or for any other non-commercial application.  You can gain...

Design tips for your business email signature

Why do you need an email signature? These days, in the times of algorithms across social media, page rankings in Google and exorbitant print-ad costs (along with declining print readership and no “click through rate”), email, for the time being, remains one of the...

The essential elements that make a good logo

Too often I see hustling mamas launch their new businesses with not enough thought given to their branding, specifically their logo, arguably the most used visual element of their brand. So many great businesses are starting out their biz adventure with sub-par...