The previous episode helped you determine how to identify and target your customers and audience. Today, I will be sharing with you the effective ways that you can communicate with your target audience. Once you have determined who your target audience is, you can make them love your product more by effectively communicating with them. 

                                           

As a business owner, you need to know the importance of your business’ core value and purpose. These may include the values that you live by in your life. Your core values and purpose will guide you in how you communicate with your target audience. What you say, how you say it, how often you say it are key indicators to proper and effective communication.

You need to ask the following questions: What do we do? Whom do we do it for? How do we do it? What value are we bringing? In my case, my business teaches creative women how to start a business, offering online courses, workshops and trainings, giving them the confidence, knowledge and encouragement to become independent business owners.

If you get to answer these four questions then you are in the right direction! Moving on, I will now share the 4 effective ways you can communicate with your audience. 

Social Media

This is a great way to communicate but there should be a balance between value and promotion. The 80-20 rule is a good way for those who are still starting (80% value 20% promotion). But it really does depend on your audience and your brand. It can go either way depending on what they audience wants. But the 80-20 rule is a great way to start. I also suggest that you include story telling and incorporate your customer in your story every time you post something on Social Media.

Mailing List

Having a mailing list is essential to running a successful business. Not all successful businesses have a mailing list but If you don’t have a way to email your customers you may be missing out on sales, building relationships and opportunities. It is an excellent way to build trust and it is valuable to bringing your customers back into your website. You can also show ads to people who are on your mailing list which is an effective way of advertising (which I will talk about in detail in another episode). 

Blogging

It is a great way to engage your audience and build a relationship with potential customers. It is also good for Search Engine Optimizations to get visitors to your site through search engines. Blogging may not be necessary for selling products but it is an excellent way to promote your service, expertise or skill in a certain area.  Once you’ve posted your blog, you can link your blog all over social media, newsletter, and your mailing list to reach more people. 

Markets

An excellent opportunity to raise awareness of your products and services as well as learn more about who your target audience are by talking to them in person. You can also determine how you can improve your services to be more valuable to them. Always make sure to have a mailing list sign up sheet at your stall so you can communicate with your audience and customers again. Business cards are well and good but it can get lost or your customers may not initiate contacting you. Through a mailing list, you are building and fostering the relationship between you and your would be customer or existing customer. 

That’s it for the 4 ways to effectively communicate with your audience. If you would like help defining your values, mission statements, or how to communicate better with your audience, you could consider joining the Maker’s Academy which is a membership for makers and creatives such as yourself wanting to learn how to sell your stuff so you can replace your 9-5 income with something you are more excited about. My purpose is to help you achieve that. 

 

CAN YOU CONFIDENTLY SAY YOU ARE WORKING ON THE RIGHT THING, RIGHT NOW IN YOUR BUSINESS?

Sometimes, even when we are doing all the right things, it can feel like we’re spinning our wheels and not moving forward at all. This could be because you’re focusing on the wrong area of your business – or doing all the right things, but at the wrong time.

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