It goes without saying that people buy from PEOPLE not brands. You may have the RADDEST gear or services going, but let me tell you, if your About Me Page isn’t on point, people are NOT going to connect with you. This is your opportunity to tell your story. To should...
Do you know the average ROI [return on investment] for email marketing is $43 per $1 spent?! Holy moly! So it goes without saying it should TOTALLY be part of your overall marketing strategy. There is an art to compiling successful email marketing campaigns. Language,...
Packaging your handmade products is kind of a big deal for every business. When the packaging is done in a creative and professional manner, it adds value to your products and grows your business for sure. Making customers happy and turning them into raving fans is...
We all know every business needs to be active on social media to succeed, right? I think it's a safe bet to say you probably spend a fair chunk of your time trying to increase your brand engagement on Facebook, Instagram, perhaps TikTok - trying to come up with the...
Too often I see creative women launch their new businesses with not enough thought given to their branding, specifically their logo, arguably the most used visual element of their brand. Whether you’re running a side hustle, launching your first handmade collection,...
In many of the online business groups I frequent, I see lots of debates about whether or not it’s important to put effort into the packaging of your products when posting to customers. Some say that they spend oodles of time wrapping their products, tying with string...
I hear from so many business owners who find it a real struggle to stay on top of their social media. With making, creating and the overall pressures that come from running a business, it’s no wonder posting anxiety [aka WTF am I going to post!] is at...
If you're wondering whether or not you really need a website for your business, I'm going to go ahead and list the top 5 reasons why I think you MUST have your own website to succeed in small business. Access to social media as a selling tool has made it easier than...
Social Media, the hot topic on everyone’s lips. How can I create engaging content? How can I reach the masses? How can I sustain valuable relationships with my online community? There’s a lot to consider, sharing a hilarious cat video and crossing your fingers hoping...
Before you even think about your logo, business card, your website or any other visual elements for your business, you really need to ensure you have clarity around what your overall brand is, what you want it to represent and the messaging you want to be...
If you're selling your handmade products via markets in your local area or even travelling interstate for a market, I bet you're constantly looking for new tips and tricks to improve your market stall, especially if you're new to the game! Today I have a post from the...
We're getting technical today people, and it's all in the name of good photography! Are you someone who has a DSLR camera, but always uses it on the auto setting? If so, I'm about to blow your mind with knowledge. We're talking about the Exposure Triangle, and how...
Despite what many people have been led to believe in business, a logo is not your brand. Your brand is actually an incredibly important but intangible thing, and at it's core, your brand is a promise you make to your customers or audience. Your logo is just one visual...
When selling your products online or showcasing them on your website, using excellent photographs could be the difference between a sale and a closed browser window. Your product photos need to entice the viewer to want to know more about the item, and ultimately get...
If you want to DIY the design elements for your business or blog, high fives to you! But for the love of sweet baby cheeses, PLEASE try to make it not look... Bad. Don't worry, I'm here to help 😉 I've got 4 simple but essential tips you need to know to create...
Your customer… That special person you want to sell your amazing product or service to, that person who tells their friend/s about your business, that person who turns your hobby into a living. Phwoarrrr that’s a lot of pressure on your customer don’t you think?!?!...