I design tools to help creative women build businesses that actually fit their lives

No hustle, no unrealistic “overnight success”.

Just research-led guidance for turning creative work into sustainable income. At your pace, in your context.

It’s not a you problem…

The creative industries pump billions of dollars into Australia’s economy every year. Creative endeavours shape culture, connect communities, and make life richer. Your creativity is needed, wanted, and asked for in today’s world – but the research shows that profitability for women in creative micro-businesses remain consistently below national averages and below those of men.

Most creative women don’t struggle in business because they’re bad at it, or because their product isn’t wanted.

They struggle because most business advice assumes you have unlimited time, disposable income, super supportive networks, zero caregiving responsibilities and a nervous system built for grind culture. For most women, that’s not real life.

The Makers Co exists to help creative women build businesses without burning out, selling out, or forcing themselves into models that don’t fit. We’re here to bridge the gap between making for joy and making money.

This is creative business guidance

done differently

The Makers Co is built on research and lived experience.

I’ve spent 17 years teaching design, strategy, and creative business, both in higher education and through The Makers Co. My PhD research examines how women learn about business, and how factors like capacity, context, and lived experience shape what’s actually possible.

I’ve also been running creative businesses alongside family life, paid work, and competing priorities, which means the tools here are designed for real conditions, not ideal ones.

Everything I create is intended to support sustainable, realistic growth, on terms that make sense for you.