Aug 20, 2018 | growth, Makers TV, Your Customer, Your Marketing
In this episode of the Makers TV, I talk about how to map our your customer journey, from how your audience first hears about you, how they get to know you better, where and when they purchase and how you nurture them after they make that purchase. As a responsible...
Jul 20, 2018 | growth, Makers TV, Your Customer, Your Marketing
Today on #MakersTV I talk about Facebook Ads Targeting, and what types of audiences you can be targeting with your facebook ads to gain more followers, get more traffic, and sell more stuff. Facebook ads can seem really tricky to get right, but don’t give...
Jul 15, 2018 | Makers TV, starter, Your Customer
In this episode of #MakersTV I talk about how you can work out what the “deeper level” pain point your customer has, that your product or service can solve, by using the “5 Whys” technique. The 5 Whys Technique was originally developed...
Jul 1, 2018 | Makers TV, starter, Your Customer
In the previous episodes, we have already talked about product development and selling a product/service. For this episode, we will focus on another core strength of every business and delve deeper into the customer or target audience. So how can we find the people...
Jun 20, 2016 | Your Customer
Have you ever sat down and worked out the true value of the products you are creating? Not the cost to make them, not the amount you price them at, but the true VALUE your products bring to the world? This should be a massive factor in the pricing of your goods, but...
May 22, 2014 | Your Customer, Your Marketing
Your customer… That special person you want to sell your amazing product or service to, that person who tells their friend/s about your business, that person who turns your hobby into a living. Phwoarrrr that’s a lot of pressure on your customer don’t you think?!?!...