MAKERS TV Ep 29: Out and About with Wombat and Poss
I visited the Handmade Canberra Markets late last year and interviewed a bunch of my friends to find out how they got started and what advice they might have for YOU to take the plunge and apply to sell your thing at a local market. In this episode of MakersTV, I chat...
MAKERS TV Ep 28: Mapping out your Customer Journey
In this episode of the Makers TV, I talk about how to map our your customer journey, from how your audience first hears about you, how they get to know you better, where and when they purchase and how you nurture them after they make that purchase. As a responsible...
MAKERS TV Ep 27: Out and About with Quicksand Food
I visited the Handmade Canberra Markets late last year and interviewed a bunch of my friends to find out how they got started and what advice they might have for YOU to take the plunge and apply to sell your thing at a local market. Today on #MakersTV I chat to...
MAKERS TV Ep 26: Two things you can do right now to gain more FOCUS
Today on #MakersTV I talk about why it’s important to focus (to be able to be more productive and efficient) in your business, and two things you can do right now to help you do just that. We often, as creatives, have loads of ideas (I myself suffer...
MAKERS TV Ep 25: Why you should get an objective, external view of your business
Today on #MakersTV I talk about working ON your business vs working IN your business, and what to do when even working on your biz isn’t really working. Most successful business owners have a mentor or coach to help them stay on track in their business,...
MAKERS TV Ep 24: How to target your audience properly with Facebook Ads
Today on #MakersTV I talk about Facebook Ads Targeting, and what types of audiences you can be targeting with your facebook ads to gain more followers, get more traffic, and sell more stuff. Facebook ads can seem really tricky to get right, but don’t give...
MAKERS TV Ep 23: Ask Me Anything MAKERS HUB Edition
In this episode on #MakersTV I’m an open book, talking about everything from finding the space, finding a lawyer that understood wtf I was doing, getting a bank loan, spending ALLL the money, offering multiple products and services, running a studio whist having...
MAKERS TV Ep: 22 How to create an effective sales page
Today on #MakersTV I talk about what you should be thinking of when creating your product descriptions, product pages and sales pages to ensure you’re building a page that sells your thing! The actual purpose of the sales page is not just to sell...
MAKERS TV Ep 21: The Essential Elements that make a good Logo
Today on #MakersTV I talk about the essential elements you need to ensure your logo has to make it professional and well-designed. I’ll get straight to it then! The 5 keys of a good logo are the following: Strong Brand You have to know your...
MAKERS TV Ep 20: How to work out what Pain Point your product solves
In this episode of #MakersTV I talk about how you can work out what the “deeper level” pain point your customer has, that your product or service can solve, by using the “5 Whys” technique. The 5 Whys Technique was originally developed...
MAKERS TV Ep 19: Out and About with LLL Designs
I visited the Handmade Canberra Markets late last year and interviewed a bunch of my friends to find out how they got started and what advice they might have for YOU to take the plunge and apply to sell your thing at a local market. I met Amanda...
MAKERS TV Ep 18: Starting a Business with Young Kids – The Reality
In this episode of the #MakersTV I talk about how difficult it is to start a business from home whilst looking after young kids and I give a couple of tips on how you can make the best of your personal situation. I cover the balance (or non-balance) of working from...
MAKERS TV Ep 17: Out and About with Naturally Ingrained Designs
I visited the Handmade Canberra Markets late last year and interviewed a bunch of my friends to find out how they got started and what advice they might have for YOU to take the plunge and apply to sell your thing at a local market. I met Jenna 11 years...
MAKERS TV Ep 16: BRAND vs BRANDING for your small business
In this episode of #MakersTV I talk about the difference between your business as a brand, and your visual branding identity – which people often get mixed up. Since the first episode, I have been talking about the core strengths of your brand (Your Product,...