The essential elements that make a good logo

The essential elements that make a good logo

Too often I see hustling mamas launch their new businesses with not enough thought given to their branding, specifically their logo, arguably the most used visual element of their brand. So many great businesses are starting out their biz adventure with sub-par...
Your small business brand identity checklist

Your small business brand identity checklist

Despite what many people have been led to believe in business, a logo is not your brand. Your brand is actually an incredibly important but intangible thing, and at it’s core, your brand is a promise you make to your customers or audience. Your logo is just one...