We dictate our ability to create beautiful things
Fact: some people were born with talents and skills that would take years of learning for other people to master. Creativity is often misconstrued as a quality that only a select few have. I disagree and the following TED talks explore how we can ALL channel our...
What Every Good About Me Page Needs
It goes without saying that people buy from PEOPLE not brands. You may have the RADDEST gear or services going, but let me tell you, if your About Me Page isn’t on point, people are NOT going to connect with you. This is your opportunity to tell your story. To should...
Education’s true purpose and how it should prepare us for the real world
I cannot imagine a world where people do not value education. Everywhere you go and whoever you come across, a person’s education or lack thereof (due to lack of funds or opportunities) will always be used for initial small talk and eventually may become a topic...
How to beat overwhelm when deadlines are looming
I want to chat briefly about how to overcome the feeling of being totally and completely overwhelmed by all the shit you have to do. When you have a to-do list longer than your arm, and deadlines looming, it’s so easy to succumb to overwhelm and become paralysed...
Email Marketing for Small Business
Do you know the average ROI [return on investment] for email marketing is $43 per $1 spent?! Holy moly! So it goes without saying it should TOTALLY be part of your overall marketing strategy. There is an art to compiling successful email marketing campaigns. Language,...
Is running your own business a possibility?
The question is pretty simple: If you haven’t yet taken the plunge into running your own business, how do you know if it’s even possible to do? Everyone has a different situation, and whilst it’s easy for me to sit here and say “Yes. Of course...
Moo Mini Cards For Creative Packaging
Do you want to improve your handmade product packaging? I have an affordable, ingenious and classy way to do just that! Honestly, I love these products so much and I’m thrilled to share them with you (drum roll please…) they are, none other than, Moo Mini...
Packaging ideas for Your Handmade Products
Packaging your handmade products is kind of a big deal for every business. When the packaging is done in a creative and professional manner, it adds value to your products and grows your business for sure. Making customers happy and turning them into raving fans is...
How to Write a Kick Ass Blog Post
If you’re like SO many business owners out there, you have every intention of blogging regularly but *stuff* (kids, orders, invoicing, cleaning, scrolling through Instagram..!) seems to get in the way and it drops down on the ‘to do’ list. OR, you’ve got so many ideas...
How To Reality-check Your Handmade Prices
How do you determine the price of your handmade products? The usual dilemma is whether or not we should make our prices lower to make it more competitive OR whether or not we should try to find new ways to attract new customers who would be willing and ready to pay a...
Meet the Maker – Epheriell Jewellery
I’d like to introduce you to my friend Jess: scientist, jeweller, and fellow encourager and teacher of small business goodness. I’ve known Jess for what seems like forever, we first met when she created *Bespoke* zine way back in 2010 and I offered to help...
Why your brand should be your priority over social media
We all know every business needs to be active on social media to succeed, right? I think it’s a safe bet to say you probably spend a fair chunk of your time trying to increase your brand engagement on Facebook and Instagram, trying to come up with the perfect...
What to do when office clutter is affecting productivity
We all have different tolerance levels for clutter. This applies equally to clutter in our homes and clutter in our work spaces. For some, a desk covered in papers, coffee cups and photo frames is just another day at the office. For others, it is a paralysis inducing...
How to create sharable graphics in Photoshop
Creating images for your blog or website that can be shared far and wide and still lead back to your business, blog or website doesn’t have to be tedious or difficult – especially if you set up your file once and use it again and again with new images and...