Dec 13, 2017 | Meet The Maker
Today I want you to meet Rebecca, whom I’ve known for several years now and is someone who I really respect and admire. Rebecca is a textile & surface designer who creates amazing designs from her own illustrations, and previously hand-printed them onto high...
Nov 22, 2017 | Your Operations
It is never easy to manage a business if you don’t have the right tools to help you, especially as creatives, and especially when it comes to numbers (especially if you’re like Mikaela!). Accounting for everything in your inventory, calculating everyday...
Nov 20, 2017 | Your Messaging
I think by now most people know about Photoshop and Illustrator, and many small business owners know how great they are for editing photos, adding watermarks, creating graphics and designing quote images for sales, promotions and social media sharing to boost your...
Nov 13, 2017 | Your Messaging
If you’re looking to increase your mailing list signups, having an interactive PDF download as an incentive is a great way to encourage more people to sign up. A printable PDF is fine, but often people will download it, forget to print it out and never look at it...
Oct 31, 2017 | Your Messaging
A mood board is a composition of images, colours and type that forms a theme, style or mood for your project. They’re really useful in determining the direction of your visual branding, and often form the basis of a more formal style guide down the track....
Oct 23, 2017 | Meet The Maker
Today I want you to meet my friend Amanda, whom I met several years ago when she first moved to Canberra. Amanda is a total handmade dynamo and market-superstar with a great attitude and fabulous products! Who are you and what do you do? Hey there I’m Amanda the...
Oct 8, 2017 | scale, Your Operations
One of the simplest ways to help you get more of the right tasks done during a week is to set up a weekly schedule (sometimes referred to as a “model calendar”). Your weekly schedule will then guide your workflow for the week and allow you set times to...
Sep 25, 2017 | Meet The Maker
Today for Meet the Maker I’d love for you to get to know Venetia Major, a bespoke jewellery designer and all-round talented lady! I’ve known Venetia for several years through my sister-in-law, and I’ve always marvelled at her intricately detailed...
Sep 18, 2017 | Photography, Your Messaging
Whilst I was putting together the Photos for Social Media Class guide (which can be accessed by members in The Makers Academy), it struck me just how many millions of images there are online, right now, that you can gain access to and use for commercial purposes, for...
Sep 11, 2017 | Creative Thinking
In this day and age, women have achieved and contributed so much to the world that it seems impossible to imagine a time when women were not allowed to vote, go to school, compete in sports, or even have a job. We have come a long way but the fight and the struggle...
Aug 28, 2017 | Your Messaging
If you need some pointers on how to create simple graphics in Photoshop with text laid over images for your blog post titles, this video will help! I show you how to open a new document suitable for the web, embed an image background, create and style text to ensure...
Aug 22, 2017 | Meet The Maker
Today I’m introducing you to one of my very favourite new-found friends – Cindy of The World Rocks! Jewelry Design. Hailing from Canada, I met Cindy 5 years ago when she moved to Canberra with her husband Glenn. Cindy is so generous with sharing her...
Aug 7, 2017 | Your Messaging
Why do you need an email signature? These days, in the times of algorithms across social media, page rankings in Google and exorbitant print-ad costs (along with declining print readership and no “click through rate”), email, for the time being, remains one of the...
Jul 2, 2017 | Your Brand, Your Messaging
Too often I see hustling mamas launch their new businesses with not enough thought given to their branding, specifically their logo, arguably the most used visual element of their brand. So many great businesses are starting out their biz adventure with sub-par...
May 29, 2017 | Meet The Maker
Juliette Dudley has been a friend of mine since 2012 when she first came to a Makers Co Christmas Meet up in Canberra, and I’ve loved seeing her tackle new projects and challenges over the last 5 years with so much gusto, she’s a force to be reckoned with...