Makers TV was a weekly show created and published in 2018 delivering short, sharp, actionable lessons to help strengthen your brand and grow your business.
MAKERS TV Ep: 22 How to create an effective sales page
Today on #MakersTV I talk about what you should be thinking of when creating your product descriptions, product pages and sales pages to ensure you're building a page that sells your thing! The actual purpose of the sales page is not just to...
MAKERS TV Ep 21: The Essential Elements that make a good Logo
Today on #MakersTV I talk about the essential elements you need to ensure your logo has to make it professional and well-designed. I'll get straight to it then! The 5 keys of a good logo are the following: Strong Brand You have to...
MAKERS TV Ep 20: How to work out what Pain Point your product solves
In this episode of #MakersTV I talk about how you can work out what the "deeper level" pain point your customer has, that your product or service can solve, by using the "5 Whys" technique. The 5 Whys Technique was originally developed and refined by the Toyota...
MAKERS TV Ep 19: Out and About with LLL Designs
I visited the Handmade Canberra Markets late last year and interviewed a bunch of my friends to find out how they got started and what advice they might have for YOU to take the plunge and apply to sell your thing at a local market. I...
MAKERS TV Ep 18: Starting a Business with Young Kids – The Reality
In this episode of the #MakersTV I talk about how difficult it is to start a business from home whilst looking after young kids and I give a couple of tips on how you can make the best of your personal situation. I cover the balance (or non-balance) of...
MAKERS TV Ep 17: Out and About with Naturally Ingrained Designs
I visited the Handmade Canberra Markets late last year and interviewed a bunch of my friends to find out how they got started and what advice they might have for YOU to take the plunge and apply to sell your thing at a local market. I met...
MAKERS TV Ep 16: BRAND vs BRANDING for your small business
In this episode of #MakersTV I talk about the difference between your business as a brand, and your visual branding identity - which people often get mixed up. Since the first episode, I have been talking about the core strengths of your brand (Your Product, your...
MAKERS TV Ep 15: Five ways to promote your small business for free
In this episode of the #MakersTV I talk about the five ways you can promote your business for free! Yes, for free! Is anything still really free these days? Of course, if you know where to look! I talk about working with tiny...
MAKERS TV Ep 14: Out and About with Blue Radish
I visited the Handmade Canberra Markets late last year and interviewed a bunch of my friends to find out how they got started and what advice they might have for YOU to take the plunge and apply to sell your thing at a local market. Rebecca of...
MAKERS TV Ep 13: How to get more mailing list signups using an opt-in
In this episode of the #MakersTV I talk about how to get more mailing list signups using an opt-in. It's simple and easy! So what is an opt-in? It can be called lead magnet but it really is just an incentive for people to want to sign...
MAKERS TV Ep 12: Out and About with BassCase
I visited the Handmade Canberra Markets late last year and interviewed a bunch of my friends to find out how they got started and what advice they might have for YOU to take the plunge and apply to sell your thing at a local market. Scott and...
MAKERS TV Ep 11:The most beneficial thing you can do for your business from the very beginning
In this episode of #MakersTV I talk about the most beneficial thing you can do for your business from the very beginning to ensure you can scale and be successful. In this episode I talk about putting systems and processes in place to save you time, money...
MAKERS TV Ep 10: Out and About with Jasminbell
I visited the Handmade Canberra Markets late last year and interviewed a bunch of my friends to find out how they got started and what advice they might have for YOU to take the plunge and apply to sell your thing at a local market. Jasmin of...
MAKERS TV Ep 009: The five steps to create a Strategic Plan for any area of your business
In this episode of MakersTV I talk about the five steps to create a Strategic Plan for any area of your business - marketing, new product launches, overall business plan... it works for everything! I delve deeper into one of the 7 key areas and discuss about what your...
MAKERS TV Ep 008: Out and About with Yumi of Zilpah Tart
I visited the Handmade Canberra Markets late last year and interviewed a bunch of my friends to find out how they got started and what advice they might have for YOU to take the plunge and apply to sell your thing at a local market. ...
MAKERS TV Ep 007: MAKERS BIZ SUMMIT
In this episode of MakersTV I talk about MAKERS BIZ, an online summit for makers and creatives to help sell your products online. You can find out more about Makers Biz here. Makers Biz was held back in March 12-18, 2018. There were...
MAKERS TV Ep 006: Five reasons you MUST have a website for your business
In the first episode of Makers TV, I introduced the concept of having 7 core strengths of your business and today we will delving deeper into one of those core strengths and that is your homebase. So do you really need a website for your...
MAKERS TV Ep 005: The one big thing you might be missing in your marketing
Ever wonder why your marketing might not be working for you? I might know what you are missing!!! But first let's review The 7 key areas of your business which are your customer, your product, your messaging, your website, your marketing, your operations, and your...
MAKERS TV Ep 004: Four effective ways you can communicate with your target audience
The previous episode helped you determine how to identify and target your customers and audience. Today, I will be sharing with you the effective ways that you can communicate with your target audience. Once you have determined who your target audience is, you can...
MAKERS TV Ep 003: The 5 levels of identifying your target audience
In the previous episodes, we have already talked about product development and selling a product/service. For this episode, we will focus on another core strength of every business and delve deeper into the customer or target audience. So how can we find...